What’s At Your Core?
*Archived projects are examples of work from past campaigns or assignments that no longer live front and center in my portfolio. These projects may have been archived for a number of reasons (they were old, no longer showed my skillset, etc). But keeping them archived here makes them handy for quick discussions and case-study references.
OVERVIEW
Project: Awareness & Recruitment Campaign
Client: AmeriCorps
Agency | Team | Roles:
GMMB
Ben Hawkins, Creative Director
Phillip Allen, ACD
Laura Orozco, Senior Copywriter
Larissa McCartney, Senior Art Director
Stephanie Flores, Designer
Role: Hand-lettering and design
MANIFESTO
Every day, AmeriCorps members and AmeriCorps Seniors volunteers put their values into action to make a difference in communities where the need for change is the greatest. The AmeriCorps Values campaign takes a closer look at our individual members and volunteers, particularly the core values that led them to serve with AmeriCorps—values like equity, compassion, and hope. Throughout the campaign, we show how service with AmeriCorps compounds these individual values into something bigger: real, meaningful change for communities across the United States.
More than 270,000 members and volunteers are serving with AmeriCorps this year in the face of some of the toughest challenges our country has seen in recent history. We celebrate these heroes and know that their example will inspire even more people to join AmeriCorps.
The campaign tagline, What’s at your core?, asks people of all backgrounds to consider their own core values—and then put them into action with AmeriCorps.
