Women Who Crush
*Archived projects are examples of work from past campaigns or assignments that no longer live front and center in my portfolio. These projects may have been archived for a number of reasons (they were old, no longer showed my skillset, etc). But keeping them archived here makes them handy for quick discussions and case-study references.
OVERVIEW
Event: Women Who Crush
Client: Publicis North America + Viva Women Seattle
Agencies | Team:
Publicis Experiences, Publicis Seattle, MSL Seattle, Publicis Sapient via Viva Women
Larissa McCartney, Design Director / Council Member
Allison Arth, Creative Director / Council Member / Moderator
Role: Concepting, Planning, Event Design, Logistics, MC
WOMEN WHO CRUSH
As part of an internal Publicis business development group for women called VivaWomen! I helped put together and design the 1st Annual Women Who Crush event. The event included a moderated panel of seriously badass women leaders, teachers, and entrepreneurs from the Seattle area, speaking out and smashing glass. Included in the discussion was Jenna Boitano, Executive Director of Seattle ReCreative; narrative designer, Whitney Beltran, aka "Strix;" Kristi Brown, chef at That Brown Girl Cooks! Catering; Rachel Marshall, owner of Rachel's Ginger Beer, and Sandra L. Yannone, Director of the Writing Center at The Evergreen State College.
The panel attracted an audience of 120 people as well as additional online live stream viewers. The event also raised over $1500 for the Jubilee Women's Center.
