BOLD EXPERIENCES FOR INNOVATIVE BRANDS
An experiential agency rebrand
When PBJS was acquired by Publicis Groupe, the world’s third-largest communications holding company, it became sister agencies with notable brands like Leo Burnett, Saatchi & Saatchi, and Razorfish. As the only experiential agency in the Groupe, PBJS began to transition and evolve as a brand. Because of that, a new agency brand identity was needed.
Publicis Experiences is an experiential agency with offices in New York, Seattle, Chicago, and St. Louis. We have trusted advisors to clients like Microsoft, Samsung, Walmart, and Citibank. Our ideas come to life as brand strategies, live events, digital experiences, and video content – imagined and executed by our integrated creative and production talents.
Brand: Publicis Experiences
Client: Publicis Experiences
Team:
Larissa McCartney, Design Director
Allison Art, Creative Director
Peter Gaücys, ECD/CCO
Eric Shaner, Art Director
Drew Albenze, Senior Digital Producer
Zoë McDaniel, Digital Producer + Front End Developer
Morgan Garduno, Design Intern
Role: Concepting, Campaign Branding, Art Direction
Concepting & Naming
Prior to Publicis Groupe's (the global agency overlord) decision to land on Publicis Experiences as the name, Marker & Uncommon Animals were explored as potential names. These are the initial color and mark explorations.
Logos & Style Guide
