UNDER THE INFLUENCE OF…YOU
Marijuana Prevention and Education Program
As part of the Under the Influence of… You campaign expansion, we created a series of videos for trusted adults and parent figures to help have effective communication with their children and teens about marijuana use and its consequences through three easy steps. The campaign lives on the parent hub website, StartTalkingNow.org, and was shared through a series of targeted paid media buys, social media, and print collateral for the Department of Health and its partner coalitions to share with their communities.
Campaign: Under the Influence of… You
Client: Washington State Department of Health
Agency | Team:
GMMB
Larissa McCartney, Senior Art Director
Lacey Gonzalez, Senior Copy Writer
Phil Allen, ACD
Joe Brener, Director
Jessica Selander, Creative Director
Kristen Palmisano, Senior Project Manager
Role: Character design and expansion, storyboards, art direction
Character Development & Storyboards
The original campaign ran almost three years prior to this new wave of assets, which meant we had the opportunity to build out some new characters and supporting scenarios.
Campaign Video Series
Bond.
Children who feel close to their parents are less likely to use alcohol and marijuana.
Boundaries.
Set clear rules and expectations about no alcohol or marijuana use.
Monitor.
Ask who, what, when, and where.
