PAYPAL MUSIC CREATIVE STRATEGY

We were tasked with taking PayPay's mobile platform to the masses to showcase how your phone can act as a secure, digital wallet. To do this we came up with the idea of reaching out to the music festival demographic of consumers between 18-34, pivoting PayPal’s strategy for its experiential debut. Our idea was simple - provide festival-goers with a place to recharge their phones, store their clothes and personal items and enjoy the music while developing a deeper emotional connection with consumers. In a place where cash is (usually) king, we brought them a mobile payment experience that was redeemable in the form of lockers, phone charging stations, a convenience store, and even a periscope to help consumers take a look across the vast stage-scape of Outside Lands. My role on this project was as conceptual art director, and I was responsible for the idea of the periscope and convenience store.