MARIJUANA CAN’T. YOU CAN.
What can marijuana do? Well, it can impact your memory, impair your judgement, and leave you cut off from friends and family. But there’s so much it can’t do. It can’t pass that test. It can’t hit that three. It can’t perform on stage. It can’t get a job. When it comes to doing your thing, marijuana can’t, but you can.
Campaign: You Can (+Extensions)
Client: Washington State Department of Health
Agency | Team | Roles:
GMMB
Michelle Francis, Art Director
Larissa McCartney, Senior Art Director
Lacey Gonzalez, Senior Copywriter
Phil Allen, ACD
Jessica Selander, Creative Director
Kristen Palmisano, PM
Nickolena Sidler, UX Design
Role: Art direction, design
Campaign Brand
Campaign Posters
Website Homepage Update
After 4 strong years of the campaign, it was time to update the homepage experience. Our creative strategy was to create a content hub for teens to find updated information on marijuana prevention, mental health support, alternative behaviors & activities, and highlight partner and community content.
Twitch Paid Media
Interactive Social Ads
You Can COVID-19 Response + Mental Health
Hardest Moments, :60 Anthem Video
This pandemic has been hard on all of us—just ask any of the 300 million ads made about it. But one demographic has taken this life-changing year particularly hard, yet no one seemed to notice.
Teenagers’ lives are supposed to be all about change. Making new friends. Learning new things. Enjoying once-in-a-lifetime experiences. But COVID-19 took all of that away. Everything they knew just stopped. And while the rest of the world focused on the adults and workers, they missed out on prom. Friends. Graduation. First kisses. Starting college.
In a sea of COVID ads, we wanted one for the teens. To tell them that they weren’t overreacting or being dramatic—but that their feelings were valid. This is hard. It took things away from them that they will never get back. But they can get through it. And if they need it, there’s help.
Paid Social
:15 vertical social and pre-roll spots created to support teens and their mental health through.
