YoMo Visual Identity
*Archived projects are examples of work from past campaigns or assignments that no longer live front and center in my portfolio. These projects may have been archived for a number of reasons (they were old, no longer showed my skillset, etc). But keeping them archived here makes them handy for quick discussions and case-study references.
YOGA & MOVEMENT
Client: Amanda Stoker, owner, YoMo Seattle
Role: Concepting, Campaign Branding, Art Direction/Design
The mission at YoMo Skincare is to illuminate your inner and outer radiance. To address concerns of the skin through facials and waxing while infusing your experience with an element of healing. The core values at YoMo Skincare are beauty, connection, and care. They see the beauty, seek connection and compassionately care for their guests, each other, and themselves. Each and every decision we make at YoMo is weighed against these values and we constantly strive to be masters at our craft to ensure we are living our values and pursuing excellence.
LOGO EXPLORATIONS
COLOR PALETTE EXPLORATIONS
FINAL LOGO & PALETTE
ICONOGRAPHY
WEBSITE DESIGN
Learn all about skincare, yoga, wellness coaching, and more at yomoseattle.com.
SOCIAL CONTENT & PRODUCT PHOTOGRAPHY
Product photography for the skincare line, Comfort Zone, which YoMo uses on-site, to be used over the course of various, seasonal social campaign pushes.
SPRING CAMPAIGN: ROCKS & PAMPAS GRASS
LATE SPRING/EARLY SUMMER CAMPAIGN: PALMS & PRISMS
SUMMER CAMPAIGN: FRUIT 
SUMMER CAMPAIGN: SAND & SHADOWS
LATE SUMMER CAMPAIGN: SUNSET REFLECTIONS
FALL CAMPAIGN: MOSS
WINTER CAMPAIGN: WHITE SNOW
ALL SEASONS: COLOR BLOCK FLAT LAY
