Control Your Story Campaign

*Archived projects are examples of work from past campaigns or assignments that no longer live front and center in my portfolio. These projects may have been archived for a number of reasons (they were old, no longer showed my skillset, etc). But keeping them archived here makes them handy for quick discussions and case-study references.

OVERVIEW

Campaign: Control Your Story

Client: The Right Time & Missouri Health Foundation

Agency | Team | Roles:

GMMB
Larissa McCartney, Senior Art Director
Lacey Gonzalez, Senior Copywriter
Don Corrigan, Creative Director
Kristen Palmisano, Senior Project Manager

MANIFESTO

From cultural norms that stifle safe sex conversations to a lack of reproductive education and access to care, women in Missouri face immense barriers when trying to take control of their sexual health.

But every woman deserves the chance to build the life she wants. That’s why Power to Decide collaborated with the Missouri Foundation of Health to develop The Right Time—a six-year initiative that aims to increase women’s knowledge of birth control and encourage them to find the method that works for them.

To launch this initiative, we created the Control Your Story campaign. A message to women across the state—whether you’re starting a new chapter in life or feel like you’ve got it all figured out—the right birth control helps you create the story you want. Because when you’re the one deciding if or when to get pregnant, you’re taking control of your future. Going back to school. Becoming more intimate with your partner. Pursuing your career. Saving up to travel before you settle down. Or all of the above.

This is your story.

HAND-LETTERING & SOCIAL MEDIA CAMPAIGN