MAGIC CITY DISCOVERY CENTER
Building Blox
Universal and interactive signage for 12 galleries in a dream discovery center — a hybrid children’s museum and science center — bringing S.T.E.A.M to the greater Midwest. Located in Minot Park, North Dakota, this 150-exhibit museum will open to the public in Fall 2022.
Project Deliverables:
Brand system and signage design
Creative ideation and strategy consultation
My Role:
Design Lead, Creative Director, contracted with MindSplash Studios
Brief:
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Creative Strategy:
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Building Blox Design System:
Built from the base hexagon shape of the MCDC logo, this system can build off of single hexagons to house text, iconography, textures or imagery. The hexagons can be grouped together in interactive ways with with different sizes and configurations to make unique groupings for individual galleries while nodding back to the larger MCDC brand. Additionally, the hexagons can act as wayfinding arrows to help users navigate towards individual galleries.
Signage Expansion & Sample Executions:
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Blox Exhibit Iconography:
Hexagonal single-and full-color iconography for each of the 12 exhibits.
Blox Wayfinding Iconography:
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Standardized Gallery Blox Signage Systems
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Interactive Gallery Signage Concepts
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Environmental Gallery Concepts:
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Prairie Dog Exhibit Illustrations:
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Team Credits:
Not many great things are accomplished solo. Here are the other creative team members that made this project a success:
Becky Lindsay, MindSplash
Kate Scher, MindSplash
Robin Frisch, MindSplash
The Board, Staff, and Volunteers at the Magic City Discovery Center
